'The retail customer is no longer intimidated, so this area is expanding massively for us' - David Battin

Launch date

Sept, 2019

Percentage of total turnover





Building and Plumbing Supplies


Warwickshire, Gloucestershire and Worcestershire


Leamington (2), Bidford-upon-Avon, Shipston-on-Stour, Tewkesbury, Southam, Cirencester.


  • Website had poor functionality.
  • Limited product range.
  • Product data was poor and not extensive.


  • Product Information Management (PIM) tool.
  • Online account management.
  • A website that attracts younger customers, both from retial and trade.
  • Integrated into Bistrack back-office trading system.

The Company

Established in 1934, BPS has been owned and run by the Dibble family for the last 50 or so years. Great customer service and an extensive stock are the USPs for the company, which now operates seven branches across the Warwickshire, Gloucestershire, and Worcestershire areas.

The problem

The previous version of the website offered a limited level of functionality and an even more limited range of stock – mostly doors, ironmongery, garden sheds and play area equipment. Product range was restricted by ones that had the necessary data on their ERP system, BisTrack.

When eCommonSense came along, we instantly saw the potential of what their product data solution offered. Also, the website had the structure and design simplicity that our existing solution lacked. They understood our customers, and this was reflected in the efficient customer journey

David Battin, Finance and IT DIRECTOR

The Solution

BPS went live in September  2019 and started with a soft launch to ensure that the business could gradually prepare for the impact of increased web sales.

The Benefits

Despite a soft launch with no marketing, they immediately saw monthly sales double through organic growth. When the coronavirus pandemic hit, they sent out marketing emails to existing clients and went from having 300 accounts to 800 in just three weeks.

On-line business jumped to around 15-20% of total turnover. If the on-line business were a physical branch, it would be equivalent to one of their largest.

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Book a free phone consultation

If, like most people, you want to increase your eCommerce revenue but are not sure of what the best way is to go, then book a free phone consultation with Andy Scothern. Not only is he the founder of eCommonSense, he is also the digital and product data expert for the BMBI, so you’ll be in good hands!

Andy Scothern

eCommonSense founder and MD