'The retail customer is no longer intimidated, so this area is expanding massively for us' - David Battin
Building and Plumbing Supplies
Warwickshire, Gloucestershire and Worcestershire
Leamington (2), Bidford-upon-Avon, Shipston-on-Stour, Tewkesbury, Southam, Cirencester.
- Website had poor functionality.
- Limited product range.
- Product data was poor and not extensive.
- Product Information Management (PIM) tool.
- Online account management.
- A website that attracts younger customers, both from retial and trade.
- Integrated into Bistrack back-office trading system.
The previous version of the website offered a limited level of functionality and an even more limited range of stock – mostly doors, ironmongery, garden sheds and play area equipment. Product range was restricted by ones that had the necessary data on their ERP system, BisTrack.
BPS went live in September 2019 and started with a soft launch to ensure that the business could gradually prepare for the impact of increased web sales.
Despite a soft launch with no marketing, they immediately saw monthly sales double through organic growth. When the coronavirus pandemic hit, they sent out marketing emails to existing clients and went from having 300 accounts to 800 in just three weeks.
On-line business jumped to around 15-20% of total turnover. If the on-line business were a physical branch, it would be equivalent to one of their largest.
Book a free phone consultation
If, like most people, you want to increase your eCommerce revenue but are not sure of what the best way is to go, then book a free phone consultation with Andy Scothern. Not only is he the founder of eCommonSense, he is also the digital and product data expert for the BMBI, so you’ll be in good hands!
eCommonSense founder and MD