'It’s all about customer service for us but when we reviewed our old online operation, we realised it was falling short'
Launch date
Jan, 2019
Website of Year Award
1
Branches
5
SECTOR
Builders’ Merchant
LOCATION
South West
BRANCHES
Torquay, Paignton, Exeter, Totnes and Brixham
PREVIOUS CHALLENGES
- New generations of builder and DIY-er were wanting to engage online.
- Potential loss of customers to other merchants and retailers.
FAVOURITE FEATURES
- Online invoices.
- Quote builder.
- Management of accounts online.
- Real-time availability of stock.
- Integration into Counteract back-office trading system.
The Company
Inter-Line is a family owned and run builders merchant that was formed in 1976 by Stan and Beryl Moreing. They have five branches across South Devon, Exeter and Torquay.
The problem
Most website providers understand the digital side, whereas the eCommonSense team know the merchant side of the business inside out and offered a solution that reflected our business ethos and had all the additional levels of functionality
The Solution
The company launched a new website built on the eCommonSense platform in January 2019 with a fully integrated solution that would deliver one of the best service levels in the country. It also changed their whole business model, the culture and how it works with the back and front of house operation.
The Benefits
Inter-Line won the prestigious Website of the Year title at the 2019 Builders Merchant Awards with their best-in-class solution. They are also seeing significant increases in sales and are on target to hit £600,000 online which represents 5% of turnover. They also received a customer satisfaction rating of 4.6 (out of 5) on Trust Pilot.
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Book a free phone consultation
If, like most people, you want to increase your eCommerce revenue but are not sure of what the best way is to go, then book a free phone consultation with Andy Scothern. Not only is he the founder of eCommonSense, he is also the digital and product data expert for the BMBI, so you’ll be in good hands!
eCommonSense founder and MD
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