'To grow our business, we need a world-class online solution - with eCommonSense, that is what we have,' Steve Robinson

Launch date

April, 2020

Integration with ERP





Builders’ Merchant and specialists plumbing and heating




Alnwick, Newburn, Ashington, Berwick, Birtley, Bishop Auckland, Boldon, Carlisle, Consett, Darlington, Galashiels, Hawick, Hetton, Hexham, Marske, Newburn, Newcastle, North Shields, Seahouses, Stockton and South Shields


  • Integration with trading system was poor.
  • Product data not in the necessary shape.


  • Product Information Management (PIM) tool.
  • Full integration with back-office system: Kerridge Babbage.

The Company

Established in 1869, JT Dove started in Newcastle as one of the city’s very earliest merchants to supply the building industry. Today the company is a major stockist of Timber, Plumbing & Building Materials serving every sector of the construction industry.

The problem

The company needed a class-leading solution to allow them to see off competition from nationals and other disruptive retailers.

We chose eCommonSense as our digital partner because we wanted someone who knew digital and knew the builders' merchant sector. They ticked all the boxes in this respect which meant that we have a solution that is designed specifically for merchants

Steve Robinson, MD of JT Dove

The Solution

The company launched a new website built on the eCommonSense platform just as the country went into lockdown due to the global Covid-19 pandemic. The situation meant that having an optimised website was even more important to merchants although this had been planned for a number of months. This has allowed the company to compete with nationals and other disruptive retailers that are eyeing up the market.

The Benefits

Deep integration with the trading system, Kerridge, meant that e-Commerce could be delivered much more effectively and efficiently. In addition, the product information management system helped them to sort out all of the necessary data that was needed for customers to select the right product.

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Book a free phone consultation

If, like most people, you want to increase your eCommerce revenue but are not sure of what the best way is to go, then book a free phone consultation with Andy Scothern. Not only is he the founder of eCommonSense, he is also the digital and product data expert for the BMBI, so you’ll be in good hands!

Andy Scothern

eCommonSense founder and MD