'Customers want to be able to order online and arrange delivery, easily and quickly' - MD Jack Norgrove

Launch date

Oct, 2020

Trade accounts increase





Builders’ Merchant






  • Back-office trading system would not allow full integration.
  • Product data not in the necessary shape.
  • Limited product range.


  • Product Information Management (PIM) tool.
  • Delivery scheduler.

The Company

Building supplies company Norgrove are based in Kidderminster and have been trading since 2006. 

The problem

The previous digital solution lacked the functionality and offered only a limited product range so the revenues from eCommerce remained low. The trading system did not allow full integration so the company had to switch ERP as well.

It’s all about offering customers what they want and, increasingly, they want to be able to order online and arrange delivery, easily and quickly. The solution we have offers all of this and more

jack Norgrove, MD

The Solution

The company launched a new website built on the eCommonSense platform in October 2020. It included class-leading functionality along with a hugely expanded product range with all of the associated data needed for customers to make a purchase.

The Benefits

Trade customers are able to transact outside of normal opening hours so Norgrove is always open.

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Book a free phone consultation

If, like most people, you want to increase your eCommerce revenue but are not sure of what the best way is to go, then book a free phone consultation with Andy Scothern. Not only is he the founder of eCommonSense, he is also the digital and product data expert for the BMBI, so you’ll be in good hands!

Andy Scothern

eCommonSense founder and MD