'We didn’t want to go online for the sake of going online, we saw companies make that mistake. We wanted our online platform to add to the customer experience ' - MD Dennis O'Connor

Launch date

April, 2020

Revenue increase





Builders’ Merchant




Dublin: Ballymount Cross, Glasnevin, Kilshane Cross, Bluebell, Cabra

Tipperary: Cahir

Galway: Gort, Oranmore

Kildare: Prosperous, Naas

Meath: Navan

Wexford: C&D providers

Wicklow: Arklow

Louth: Ardee


  • No eCommerce solution in place.
  •  Business needed to modernise.


  • Product Information Management (PIM) tool.
  • Delivery scheduler.
  • Full integration into our back-office trading system.

The Company

One of Ireland’s largest independent merchants, TJ O’Mahony is part of a group (HPC) that is currently trading from 16 locations. Home project Centre Limited Group (HPC) is a privately-owned business which trades under brands such as TJ O’Mahony, C&D Providers and PH Ross.

The problem

TJ O’Mahony did not have an eCommerce solution and recognised that trading trends were shifting towards digital. The country also went into lockdown at the same time of the launch which restricted the company’s ability to trade from their branches.

When researching online solutions we looked at various platforms, we chose the one provided by eCommonSense as they weren’t just another eCommerce solution, we saw that it was built bespoke for builders’ merchants. That is exactly what we wanted

Dennis O'Connor, MD

The Solution

The company launched a new website built on the eCommonSense platform at the beginning of 2020. It included class-leading functionality along with a hugely expanded product range with all of the associated data needed for customers to make a purchase.

The Benefits

The website, supplied by the award-winning eCommonSense team, saw revenues exceed £100,000 in the first three days with server capacity having to be boosted hourly to cope with the unforeseen demand.

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Book a free phone consultation

If, like most people, you want to increase your eCommerce revenue but are not sure of what the best way is to go, then book a free phone consultation with Andy Scothern. Not only is he the founder of eCommonSense, he is also the digital and product data expert for the BMBI, so you’ll be in good hands!

Andy Scothern

eCommonSense founder and MD